Does the state of the world discourage people from opening a bottle of champagne? That is what Maxime Toubart, one of the two presidents of the Comité Champagne, thinks when he comments on the decline in Champagne sales in 2024.
Total sales
A total of 271 million bottles were sold in 2024, a decrease of 9.2% compared to 2023. However, the decrease reflects a general decline in wine consumption in France. As for champagne, the French market fell by 7.2%. 118 million bottles remained in the country.
Exports
Exports, at 153 million bottles, fell by 10.8% compared to 2023. However, the share of exports (56.4% of the total) is still significantly higher than sales in France, confirming the trend seen in recent years.
If Maxime Toubart is right champagne is likely to face four difficult years (with Trump in power).
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