Verallia, the world’s third largest glass manufacturer, is well aware that the glass bottle today receives a lot of criticism for its environmental impact. Therefore, they work hard to make it more environmentally friendly.
The company recently fired up its first all-electric furnace, paving the way to produce wine bottles with lower carbon dioxide footprint. The all-electric furnace is in Cognac and Verallia will also launch a hybrid furnace in Spain in 2025 that is 80% electric. The electricity for the furnaces comes from renewable sources.
Working with electric furnaces is a big challenge, says Verallia, because it means a different technique to produce glass. Electric furnaces are not the company’s only strategy to lower its carbon footprint. Increasing the use of recycled glass and producing lightweight bottles are other important parts of the strategy.
In last month’s brief, we wrote, for example, about Verallia’s new Bordeaux bottle, which weighs only 300 grams.
Read more: winebusiness
