Over the past few weeks, I have been working on a project on wine tourism for the winemakers in Ukraine. I am immensely impressed that they, today, can take the time and have the energy to think about such “mundane” issues as making wine and wine tourism.
At the same time, I feel very happy and even more honoured to have been asked to give a series of presentations for winemakers in Ukraine on how they can develop wine tourism and how they can work more effectively with wine tourism. Thank you for giving me an opportunity to contribute to the future of your country. A country that I hope one day to visit, to discover your vineyards.
We have been organising wine tours professionally for more than twenty years, so we have accumulated quite a bit of experience. We did our first wine tour in 1986 (just with friends) to Bordeaux. How things have changed! At that time, we met the owners of, for example, Chateau Pétrus, Chateau d’Yquem and several other famous places. That would not happen today. But still today, the crucial thing (we think) with wine tourism is to meet the right person at the winery you visit. That is perhaps also one of the main reasons people travel with us. Today, that’s a challenge when most of the well-known names have “visitors’ centres” and guides to receive people. So, I guess few people have such an extensive and long experience in wine tourism as we have. We are more than happy to share this with wine regions around the world. And with our guests-travellers of course.
But back to Ukraine and the four-session series of seminars that I did. We covered basically “everything about wine tourism”. The economic impact. The motivation why to do wine tourism. The different kinds of wine tourism and the different types of wine tourists. What you can do as a winery receiving visitors and the quality factors of how to make it better. How you can develop your wine tourism (and your wine business) by good marketing and collaboration. And much more.
It is amazing to think that wine production goes on “as normal” in Ukraine. Well, no doubt not quite “as normal”, but still, it goes on. And it is even more fantastic that the wine producers have the energy to think about wine tourism and plan for the future when visitors will start coming back.
The project I did is part of a United Nations project organised by the International Trade Centre (also co-dependent on the World Trade Organisation), and that is partly financed by the government of Sweden. (Although there is not any link between that and that I happen to be Swedish. Purely coincidental.)
It is part of a bigger project for agricultural support and rural economic development. And tourism development, of course.
I look forward to the day when I – and everyone else – will be able to discover the wines and the wine regions of Ukraine on-site. Perhaps you will want to come there together with us if we organise a wine tour to Ukraine?
In the meantime, if you want to support Ukraine, why not drink some Ukrainian wines!
And now, on to our wine tours:
Wine travel in harvest time
You can already start planning for wine tours next harvest season:
- Champagne, September 27 – October 1
- Champagne and Bordeaux, September 27 – October 5
- Bordeaux, October 1-5
Travel in winter (but summer)
Some of our most exceptional wine tours are during the winter. They are filled with very special experiences. In summer weather in the southern hemisphere!
You have three fantastic long-distance tours to choose from:
- Chile-Argentina in January 2024
- South Africa in February 2024
- New Zealand in March 2024
These are tours with unique and magnificent experiences.
More info on our wine tours here. “World’s Top Wine Tours“. Tours with the people who know wine and who have an unrivalled experience of wine and tours.
Travel in wine regions with someone you trust.
Enjoy the Brief!
Britt & Per
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What’s on at BKWine Tours
BKWine is also one of the world’s leading wine tour operators. Here’s what we currently have on our scheduled wine tour program:
- Champagne, September 27 – October 1
- Bordeaux and Champagne, Sept 27 – Oct 5
- Bordeaux, October 1-5
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- Chile-Argentina, 15-28 January 2024
- South Africa, 8-18 February 2024
- New Zealand, 12-27 March 2024
We also make custom designed wine tours.
We’re different than most other wine tour operators. We are people who know wine inside out, who travel constantly in wine regions, who write award winning books about wine. Who do this out of passion. Our tours are different from others. More in wine tours: BKWineTours.com.
