Wine consumption in France is decreasing year after year, but not evenly for all colours or appellations. The French now prefer white wines (190,000 more buyers between 2019 and 2022) to red wines (629,000 fewer buyers) and rosé wines (293,000 fewer buyers), according to a NielsenIQ study published in early April 2023. Have the immensely popular rosé wines of recent years started to lose their lustre?
The five designations of origin (AOP and IGP) that have attracted the most new buyers are IGP Côtes de Gascogne in the South West which produces light and fresh white wines, AOP Côtes de Provence, which is 90% rosé wine, AOP Beaujolais, IGP Méditerranée (wines from the southern Rhône Valley), and Terres du Midi, an IGP in Languedoc.
Among those who have lost in popularity are IGP Pays d’Oc, which, however, is still a bestseller and AOP Bordeaux. The generic Bordeaux wines have suffered major sales problems in recent years. AOP Corbières, AOP Côtes du Rhône, AOP Bergerac and AOP Muscadet have also lost customers.
Read more: LaRVF
