The greatest of them all in Beaujolais, Georges Dubœuf, has passed away. Beaujolais has lost a great promotor. Of course, his wines will continue to thrive through his son Franck. Georges Duboeuf was born into a winemaking family and he was only 18 years old when he started working full time with wine. He successfully sold the family’s wines to well-known restaurants in Paris and soon he had started helping local wine farmers with bottling and selling their wines.
In 1964 he founded Les Vins Georges Dubœuf, which later, through hard work and many tours around the world, became world-famous. He was an avid advocate of festivities around Beaujolais Nouveau.
George Duboeuf is a strong brand in many export markets, perhaps even a stronger brand than Beaujolais. Tirelessly, he has helped the more than 300 growers with whom the company works through the crises that the region has had over the years. Right now, Beaujolais seems to be looking towards a bright future. Consumers are again appreciating the fruity, juicy and quite unique style of Beaujolais.
Nothing tastes quite like a Gamay.
