Nothing can stop Pinot Gris. Whichever country we are looking at the plantings of Pinot Gris is growing. Not least in Italy where the grape is called Pinot Grigio. Now there is a completely new appellation called DOC Pinot Grigio Delle Venezie. It covers all of the Northeast Italy, ie Friuli-Venezia-Giulia, Trentino-Alto Adige and Veneto.
The aim of this new DOC is to protect and market the Italian Pinot Grigio, says the newly formed Consorzio Delle Venezie. Pinot Grigio and Glera (the Prosecco grape) are the two grapes in Italy which are currently increasing the most.
About 85% of all Italian Pinot Grigio will now belong to this DOC. Many of the wines were formerly IGT. The DOC has stricter requirements for lower yields for instance. Many of the wine estates are new and focus on innovation, technology and environmental issues, says the Conzorzio. There seems to be no end the Italian inventiveness for new appellations to respond to perceived market trends.
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