Name can be a sensitive matter. Famiglie Dell’Amarone d’Arte, or Amarone Families, as it is commonly known in English, is an association founded in 2009, consisting of 13 family wineries in Valpolicella. The association wants to preserve Amarone as an exclusive and high-quality wine, with no compromising on quality. So far everything is fine.
But other producers in Valpolicella can of course have the same objective without being members of the association. And these do not like the fact that the Amarone families have “seized” the name Amarone. Now, according to Wine Spectator, the Amarone families have been ordered by a judge to rename their association.
The name, if one visits the association’s website, is now Le Famiglie Storiche, the historical families. So the name change has probably already happened. Well known families in the association are Allegrini, Masi, Musella, Speri, Tedeschi, Tenuta Tommasi and Zenato. Brand protection is very important in the world of wine today!
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