It is popular with wine competitions. These can be general, for a particular grape variety, for a particular region, etc. And now even the bag-in-box wines have their own competition. [inlinetweet prefix=”” tweeter=”” suffix=””]“Best Wine in a Box” takes place in Toulouse in southern France[/inlinetweet] on the 20th of March. In France, sales of BIB increase every year, especially in supermarkets. Also, many restaurants buy 10 litre BIB for their house wine served by the glass.
BIB producers emphasize the environmental benefits of this packaging and also the practical side of it, for your party with friends for instance. Many younger consumers seem attracted to the BIBs and sometimes I even get the impression that it has become a bit trendy with BIBs in France. Read more about the Bag in Box competition: best-wine-in-box.com.
