The United Kingdom is by far the biggest market for South African wine exports. A bit more surprising is perhaps that Sweden, with only 10 million inhabitants, is the third biggest market, far ahead of e.g. the USA. South Africa is actually the biggest supplier of wines to the Swedes. Here are the top-ten export markets for South Africa (May-09 to April-10, source: Drinks Business and DOAFF/SA):
– UK: 121 million litres
– Germany: 72 Ml
– Sweden: 39 Ml
– The Netherlands: 28 Ml
– Denmark: 16 Ml
– USA: 14 Ml
– Canada: 12 Ml
– Belgium: 9 Ml
– France: 9 Ml
– New Zealand: 6 Ml
(PS: The mountains on the photo are not from South Africa but from Montenegro, but they could have been.)