CrushPad started a few years ago in California. It’s a (relatively) inexpensive way to make your own wine. They collaborate with wine producers and as a member / customer you get the possibility to (almost) make your own wine. Grapes are supplied by selected vineyard partners and you get expert advice and assistance to make your own microcuvée at a winery.
In California the model seems to have reaped some success and now the Crushpad model comes to Europe. They have started a cooperation with Chateau Teyssier in Bordeaux, run by Jonathan Malthus, where the wines will be made. And then you only need to bring the bottles home to your bursting cellar. “Our clients can live the dream of owning a vineyard at a fraction of the cost” says Stephen Bolger, president of Crushpad France.
