The organic winegrowers in Languedoc-Roussillon say that the state, through advertising campaigns, should encourage French people to drink organic wines. It is difficult for us to do it ourselves, say the growers. They argue that the campaigns could provide information on environmental impact and water saving but also about the social role because organic farmers use more labour than conventional ones.
Approximately 10% of the Languedoc Roussillon wine region is now organic. 17,000 hectares are registered now and it will probably be 20,000 next year. Read in La Vigne about organic growers in Languedoc.
The idea that the state should help with the marketing because the state encourages farmers to grow organically, is perhaps a good thought. But possibly somewhat naive given the strict laws on advertising of alcoholic beverages in France.
