The appellations that were expected to see the biggest growth in demand in 2011 were Bordeaux, Languedoc and Rhône, according to Sopexa. Every year Sopexa polls wine importers and retailers across 12 countries on how they think the market will develop. According to this poll these are the regions that were expected to have the strongest increase in demand in 2011 (in order of priority):
- Bordeaux
- Languedoc
- Rhone
- Burgundy
- Tuscany
- Veneto
- Rioja
- Sicily
- Loire
- Sud-Ouest